Review Authenticity Policy

veritymirror.com Review Authenticity Policy

Last Updated: 11 June 2026

Welcome to veritymirror.com.

This Review Authenticity Policy explains how veritymirror.com defines, protects, assesses, verifies, and enforces the authenticity of reviews published on our website, platform, applications, business pages, review features, and related services (collectively, the “Platform”).

The Platform is operated by:

Legal Name: Veritymirror.com
Address: Calle Diego de Olea 3, 1G, 52005, Melilla, Spain
Email: hello@veritymirror.email
Contact Page: https://www.veritymirror.com/contact-us

This Review Authenticity Policy should be read together with our Terms and Conditions, Privacy Policy, Review Guidelines Policy, Copyright Policy, Cookies Policy, Business Terms, Content Moderation Policy, Notice and Action Policy, Moderation Appeals Policy, and any other policies made available on the Platform.

1. Purpose of This Policy

veritymirror.com is built on the principle that reviews should help people make better decisions based on genuine customer experiences.

This Policy is designed to:

Promote authentic reviews.
Protect users from fake or misleading feedback.
Protect businesses from fraudulent or abusive reviews.
Prevent review manipulation.
Explain when and how reviews may be verified.
Explain what evidence may be requested.
Explain how conflicts of interest are handled.
Explain how incentivized reviews are treated.
Explain what happens when authenticity rules are violated.
Increase transparency around review collection, verification, moderation, and labelling.

2. What Review Authenticity Means

A review is considered authentic when it is based on a real, personal, and relevant experience with the business being reviewed.

An authentic review should be:

Based on a genuine customer experience.
Written by the person who had that experience.
Honest and written in good faith.
Relevant to the business being reviewed.
Not fake, fabricated, copied, paid for, coerced, or manipulated.
Not written with an undisclosed conflict of interest.
Not generated or submitted to artificially improve or damage a business’s reputation.
Capable of being reasonably explained or supported if verification is requested.

A review does not need to be positive to be authentic. Negative, neutral, and critical reviews are allowed when they are based on real experiences and comply with our policies.

3. What Counts as a Genuine Experience

A genuine experience may include, but is not limited to:

Buying a product.
Using a service.
Visiting a physical location.
Making a booking or reservation.
Requesting a quote.
Contacting customer support.
Receiving a delivery.
Attempting to purchase a product or service.
Having a refund, warranty, billing, cancellation, or after-sales experience.
Interacting with the business in a meaningful customer or potential customer context.

A genuine experience does not always require a completed purchase. For example, a user may review a business based on a meaningful support, quotation, booking, cancellation, delivery, or service experience.

However, the experience must be real, relevant, and connected to the business being reviewed.

4. Reviews That Are Not Authentic

A review may be considered inauthentic if it is:

Fake.
Fabricated.
Based on an experience that did not happen.
Written by someone who did not interact with the business.
Written by a business about itself.
Written by a competitor to damage another business.
Written by an employee pretending to be a customer.
Written by a family member or friend without disclosure.
Bought, sold, or exchanged for improper incentives.
Written by an agency or freelancer hired to manipulate ratings.
Generated by bots or scripts.
Mass-generated using AI.
Copied from another source.
Posted through multiple fake accounts.
Part of a coordinated review campaign.
Written to blackmail, extort, pressure, or threaten a business.
Posted only to manipulate ratings, rankings, trust indicators, or public perception.

veritymirror.com may remove, restrict, label, or investigate reviews that appear inauthentic.

5. Who May Write a Review

You may write a review if:

You had a genuine experience with the business.
The review reflects your own experience.
You are writing honestly and in good faith.
You are not pretending to be someone else.
You are not writing on behalf of the business unless clearly permitted and disclosed.
You are not writing to manipulate ratings or rankings.
You do not have an undisclosed conflict of interest.
You comply with our Terms and Conditions and Review Guidelines Policy.

You should not write a review if you have no real experience with the business.

6. Reviews by Employees, Owners, Competitors, and Related Parties

Reviews must be independent and transparent.

You must not review a business if:

You own the business.
You work for the business.
You manage the business.
You are a director, shareholder, contractor, consultant, or representative of the business.
You are a family member or close friend of the owner or management.
You are reviewing a competitor.
You are being paid to influence reputation.
You are acting on behalf of an agency hired to post reviews.
You have another relationship that makes the review misleading.

If there is a relationship that could affect the independence of the review, it must be clearly disclosed. Even where disclosed, veritymirror.com may still restrict or remove the review if it could mislead users or affect Platform integrity.

7. Business Self-Reviews Are Prohibited

Businesses must not review themselves.

Businesses must not:

Create fake customer accounts.
Ask employees to pose as customers.
Ask family or friends to post misleading reviews.
Hire agencies to generate reviews.
Use bots or scripts to post reviews.
Use customer data to create reviews without permission.
Submit reviews on behalf of customers.
Pre-fill review text for customers.
Copy customer testimonials into reviews without authorization.
Manipulate review scores or ratings.

Businesses that violate this rule may face enforcement action, including removal of reviews, restriction of business tools, loss of verification indicators, suspension, or termination of business accounts.

8. Reviews About Competitors

Businesses, owners, employees, contractors, agencies, or representatives must not review competitors in a way that manipulates reputation.

This includes:

Posting negative reviews about competitors.
Encouraging others to post fake negative reviews.
Paying for competitor reviews.
Reporting competitor reviews in bad faith.
Coordinating review attacks.
Using fake accounts to damage competitors.
Using reviews as part of unfair competition activity.

veritymirror.com may investigate suspicious competitor-related review activity and take appropriate enforcement action.

9. Incentivized Reviews

Reviews should not be influenced by improper incentives.

Businesses must not offer money, gifts, discounts, refunds, prizes, loyalty points, free products, preferential treatment, or other benefits in exchange for:

A positive review.
A five-star rating.
A review with specific wording.
Removal of a negative review.
Editing of a negative review.
Avoidance of a negative review.
Review activity that misleads other users.

If a business offers an incentive for leaving any review, regardless of whether the review is positive or negative, the incentive must be lawful, neutral, clearly disclosed, and permitted by veritymirror.com.

Improperly incentivized reviews may be removed or labelled.

10. Review Invitations

Businesses may invite customers to leave reviews where this feature is available.

Review invitations must be neutral, fair, and non-discriminatory.

Businesses must not:

Invite only satisfied customers.
Exclude dissatisfied customers.
Pressure customers to leave positive reviews.
Ask customers for a specific rating.
Pre-fill review text.
Write reviews on behalf of customers.
Offer benefits only for positive reviews.
Penalize customers for negative reviews.
Ask customers to remove or edit negative reviews.
Send invitations in violation of marketing, privacy, or consent laws.

veritymirror.com may monitor, restrict, suspend, or disable review invitation tools where misuse is suspected.

11. Organic, Invited, and Verified Reviews

veritymirror.com may use labels to help users understand how a review was submitted.

Labels may include:

Organic Review: A review submitted by a user without a direct invitation through veritymirror.com.
Invited Review: A review submitted after a business invited the customer to review it.
Verified Review: A review for which veritymirror.com has received or confirmed reasonable evidence of a genuine experience.
Under Review: A review temporarily being assessed for authenticity, policy compliance, or legal reasons.
Removed Review: A review that has been removed because it violated our policies or applicable law.

These labels are intended to improve transparency. A label does not guarantee that every statement in a review is true.

12. When We May Verify a Review

veritymirror.com may request verification when:

A review is reported by a business or user.
A review contains serious allegations.
A review appears suspicious.
A review is part of unusual activity.
A reviewer has limited account history.
Multiple reviews appear connected.
The review may involve a conflict of interest.
The review may be fake or manipulated.
Technical signals suggest suspicious activity.
Verification is needed to protect Platform integrity.
Verification is required to assess a legal or policy complaint.

We may also verify reviews randomly or through automated and manual review systems.

13. Evidence We May Request

To verify a review, veritymirror.com may request reasonable evidence of the reviewer’s experience.

Evidence may include:

Order number.
Invoice.
Receipt.
Booking confirmation.
Delivery confirmation.
Support ticket.
Email confirmation.
Contract reference.
Proof of payment.
Screenshot of communication.
Appointment confirmation.
Warranty claim.
Refund confirmation.
Customer account record.
Other reasonable proof of interaction with the business.

The evidence requested will depend on the nature of the review and the business being reviewed.

14. Evidence Review and Data Minimization

When providing evidence, users should submit only the information necessary to verify the experience.

Users should redact unnecessary or sensitive information, such as:

Payment card numbers.
Bank account details.
National ID numbers.
Passport numbers.
Health information.
Home addresses where not needed.
Personal data of third parties.
Private information unrelated to the review.
Sensitive documents not required for verification.

veritymirror.com may ask users to resubmit evidence in redacted form if excessive information is provided.

Evidence is processed in accordance with our Privacy Policy.

15. Failure to Provide Verification

If veritymirror.com requests reasonable verification and the reviewer does not provide it within the requested timeframe, we may:

Keep the review hidden.
Temporarily restrict the review.
Remove the review.
Label the review.
Reduce its visibility.
Decline to restore the review after a report.
Take account-level action where suspicious behavior exists.

Failure to provide verification does not automatically mean the review was fake, but it may prevent us from confirming that the review meets our authenticity standards.

16. How We Assess Authenticity

veritymirror.com may assess authenticity using a combination of manual review, automated systems, user reports, business reports, verification evidence, technical signals, and Platform integrity checks.

We may consider:

Review content.
Review timing.
Review rating.
Review history.
Reviewer account history.
Business account history.
Technical signals.
IP address patterns.
Device information.
Similarity to other reviews.
Duplicate or copied language.
Reports from users or businesses.
Evidence provided by the reviewer.
Evidence provided by the business.
Conflicts of interest.
Review invitation patterns.
Suspicious bursts of activity.
Prior violations.
Known manipulation methods.
Fraud prevention indicators.

We may not disclose all signals, methods, or thresholds because doing so could help bad actors bypass our systems.

17. Automated Review Integrity Tools

veritymirror.com may use automated tools to detect suspicious review activity.

Automated systems may help identify:

Fake reviews.
Duplicate reviews.
Review farms.
Bot activity.
Suspicious IP patterns.
Suspicious device patterns.
Repeated language.
Coordinated review campaigns.
Unusual rating patterns.
Conflicts of interest.
Spam.
Malware or phishing links.
AI-generated review abuse.

Automated tools may support decisions, but human review may be used where appropriate, especially for complex, disputed, legal, or high-impact cases.

18. AI-Generated and AI-Assisted Reviews

Reviews must reflect a real human experience.

Users may use writing tools to improve grammar, spelling, translation, or clarity, provided the review remains accurate and based on their own genuine experience.

Users must not use AI or automation to:

Create fake reviews.
Mass-produce reviews.
Copy another person’s experience.
Generate reviews without a genuine experience.
Manipulate ratings.
Produce misleading or generic review content.
Hide conflicts of interest.
Attack competitors.
Promote a business deceptively.

veritymirror.com may remove AI-generated or AI-assisted reviews that appear fake, misleading, duplicated, generic, or inconsistent with a genuine personal experience.

19. Review Manipulation

Review manipulation is strictly prohibited.

Examples include:

Buying reviews.
Selling reviews.
Posting fake reviews.
Using review farms.
Creating multiple accounts.
Coordinated positive review campaigns.
Coordinated negative review attacks.
Using bots or scripts.
Offering improper incentives.
Threatening reviewers.
Pressuring reviewers to remove negative reviews.
Suppressing negative feedback.
Selectively inviting only happy customers.
Posting reviews from employees or related parties.
Reviewing competitors in bad faith.
Submitting false reports to remove legitimate reviews.
Using AI to generate fake or misleading reviews.

veritymirror.com may take enforcement action against users or businesses involved in review manipulation.

20. Business Responsibilities

Businesses must help protect the authenticity of reviews.

Businesses must:

Invite customers fairly and neutrally.
Avoid selective invitation practices.
Avoid improper incentives.
Avoid pressuring customers.
Avoid retaliating against reviewers.
Avoid fake reviews.
Avoid employee or insider reviews.
Avoid competitor review attacks.
Avoid bad-faith reporting.
Provide accurate information when disputing reviews.
Comply with our Business Terms and Review Guidelines Policy.

Businesses that misuse review tools may lose access to business features, review invitations, verification indicators, paid services, or other Platform tools.

21. User Responsibilities

Users must help protect the authenticity of reviews.

Users must:

Write reviews based on real experiences.
Be honest and accurate.
Avoid exaggeration or false claims.
Avoid conflicts of interest.
Avoid fake identities.
Avoid copying other reviews.
Avoid posting reviews for payment or improper incentives.
Provide reasonable verification when requested.
Avoid publishing unnecessary personal data.
Update or correct reviews if circumstances materially change.
Use reporting and appeal tools in good faith.

22. Authenticity Labels and Notices

veritymirror.com may display labels, badges, notices, or indicators to explain review status.

These may include:

Verified review.
Invited review.
Organic review.
Under review.
Evidence requested.
Review removed.
Suspicious activity notice.
Business integrity notice.
Review manipulation warning.
Profile under investigation.

These notices are intended to improve transparency and protect users.

veritymirror.com may decide whether, when, and how to display such labels based on Platform integrity, user safety, legal compliance, and fairness.

23. Businesses Cannot Pay to Change Authenticity Decisions

Paid Services do not allow businesses to change authenticity decisions.

Businesses cannot pay veritymirror.com to:

Remove negative reviews.
Suppress lawful criticism.
Mark fake reviews as genuine.
Mark unverified reviews as verified.
Avoid authenticity checks.
Override moderation decisions.
Improve ratings artificially.
Remove integrity notices.
Receive preferential authenticity treatment.

Paid Services may provide business tools, analytics, profile features, support, or visibility options where clearly disclosed, but they do not buy review authenticity.

24. Reports About Authenticity

Users and businesses may report reviews they believe are not authentic.

Reports should include:

The URL or location of the review.
The reason for the authenticity concern.
A clear explanation.
Relevant evidence.
Any known conflict of interest.
Any known incentive or manipulation.
Contact details where necessary.
A good-faith statement that the information provided is accurate.

Reports may be submitted through Platform tools or through:

Email: hello@veritymirror.email
Contact Page: https://www.veritymirror.com/contact-us

Reporting a review does not guarantee removal.

25. Misuse of Authenticity Reports

Users and businesses must not misuse authenticity reports.

Misuse includes:

Reporting legitimate negative reviews only because they are unfavorable.
Reporting competitors in bad faith.
Submitting false evidence.
Submitting repeated reports without new information.
Attempting to silence lawful criticism.
Harassing reviewers through reports.
Using reports to pressure veritymirror.com.
Coordinating mass reports against genuine reviews.

Misuse of reporting tools may result in account restrictions, loss of reporting access, or other enforcement action.

26. What Happens When a Review Fails Authenticity Checks

If a review fails authenticity checks or appears to violate this Policy, veritymirror.com may:

Request evidence.
Temporarily hide the review.
Remove the review.
Label the review.
Reduce its visibility.
Restrict the reviewer’s account.
Suspend the reviewer’s account.
Block repeat submissions.
Remove related reviews.
Investigate connected accounts.
Restrict Business tools if business involvement is suspected.
Remove verification indicators.
Publish integrity notices where appropriate.
Preserve evidence.
Take legal action where appropriate.
Report unlawful activity to competent authorities where required.

The action taken will depend on the evidence, severity, pattern, and impact of the issue.

27. What Happens When a Business Manipulates Reviews

If veritymirror.com determines or reasonably suspects that a business has manipulated reviews, we may:

Remove affected reviews.
Restrict review invitation tools.
Restrict business replies.
Restrict business analytics.
Remove badges or verification indicators.
Suspend the Business Account.
Terminate access to Paid Services.
Refuse refunds where permitted.
Add a public integrity notice.
Investigate related accounts.
Preserve evidence.
Take legal action where appropriate.
Report unlawful conduct to competent authorities where required.

Paid Services do not protect businesses from enforcement action.

28. Appeals

Users and businesses may appeal certain authenticity-related decisions.

Appeals may relate to:

Removal of a review.
Refusal to restore a review.
Restriction of a review.
Labelling of a review.
Suspension of an account.
Restriction of Business tools.
Removal of a verification indicator.
Review manipulation findings.
Rejection of an authenticity report.

Appeals may be submitted through Platform tools or through:

Email: hello@veritymirror.email
Contact Page: https://www.veritymirror.com/contact-us

Appeals should include a clear explanation and any supporting evidence.

Appeals are handled in accordance with our Moderation Appeals Policy.

29. Old Reviews and Changed Circumstances

Reviews should generally reflect a relevant experience.

Older reviews may remain visible if they are authentic, useful, and compliant with our policies.

However, veritymirror.com may restrict or label older reviews if:

They are no longer relevant.
They are misleading in the current context.
The business has materially changed ownership or operations.
The review is difficult to verify and contains serious claims.
The review appears to be part of manipulation.
Legal or policy concerns arise.

Users may update reviews if their experience changes materially.

30. Duplicate Reviews

Users should not post multiple reviews about the same experience.

If new information becomes available, users should update the existing review where possible.

veritymirror.com may remove, merge, restrict, or label duplicate reviews.

Users may submit a new review if they have had a separate, meaningful, and more recent experience with the same business.

31. Anonymous and Pseudonymous Reviews

veritymirror.com may allow users to publish reviews under a display name, pseudonym, or limited public identity where permitted by the Platform.

However, veritymirror.com may still require account information or verification evidence internally to assess authenticity.

Anonymous or pseudonymous reviews must still be authentic, lawful, and compliant with our policies.

Users must not use pseudonyms or anonymous profiles to post fake reviews, harass businesses, manipulate ratings, or avoid enforcement.

32. Privacy and Confidentiality in Authenticity Checks

Review authenticity checks may involve personal data.

veritymirror.com processes authenticity-related personal data in accordance with our Privacy Policy.

We may process personal data to:

Verify reviews.
Detect fake reviews.
Prevent fraud.
Investigate reports.
Handle appeals.
Protect users and businesses.
Enforce our Terms and policies.
Comply with legal obligations.
Establish, exercise, or defend legal claims.

We aim to limit access to verification evidence to authorized personnel and service providers where necessary.

33. Retention of Authenticity Records

veritymirror.com may retain authenticity-related records where necessary for:

Fraud prevention.
Legal compliance.
Appeals.
Dispute resolution.
Repeat violation tracking.
Security.
Platform integrity.
Defense of legal claims.
Enforcement of our Terms and policies.

Records may include reports, evidence, review history, moderation decisions, account signals, business signals, technical signals, and communications.

Retention periods may vary depending on the nature of the case, applicable law, risk level, and operational needs.

34. Transparency

veritymirror.com may publish or provide transparency information about review authenticity where appropriate.

Transparency information may include:

Number of reviews published.
Number of reviews verified.
Number of reviews removed for authenticity reasons.
Number of reviews reported.
Number of review manipulation cases.
Number of appeals.
Categories of authenticity violations.
Use of automated tools.
General explanation of review labels.

Transparency information may be aggregated to protect privacy, security, fraud prevention systems, trade secrets, and legal interests.

35. Limitations of Review Verification

veritymirror.com takes review authenticity seriously, but no review platform can guarantee that every review is completely accurate, complete, or free from bias.

Review verification may confirm that a user had a genuine interaction with a business, but it does not necessarily prove that every statement in the review is true.

Users should consider reviews as personal opinions and experiences, not as guaranteed facts or endorsements by veritymirror.com.

36. No Endorsement

A verified review, invited review, organic review, Business Profile, rating, badge, or trust indicator does not mean that veritymirror.com endorses the business or guarantees the accuracy of the review.

veritymirror.com provides review tools and integrity systems, but users remain responsible for their own decisions.

37. Relationship With Other Policies

This Review Authenticity Policy should be read together with:

Our Terms and Conditions.
Our Privacy Policy.
Our Review Guidelines Policy.
Our Copyright Policy.
Our Cookies Policy.
Our Business Terms.
Our Content Moderation Policy.
Our Notice and Action Policy.
Our Moderation Appeals Policy.
Any Ranking, Rating, or Trust Score Policy.
Any Anti-Fake Reviews or Review Manipulation Policy.

If there is a conflict between this Policy and our Terms and Conditions, the Terms and Conditions will apply unless this Policy provides more specific rules for review authenticity.

38. Changes to This Review Authenticity Policy

We may update this Review Authenticity Policy from time to time.

When we make material changes, we may notify users or businesses through the Platform, by email, account notice, or other reasonable means.

The updated Policy will apply from the date stated at the top of the document.

Continued use of the Platform after the updated Policy becomes effective means that you acknowledge the updated version.

39. Contact Information

For questions about review authenticity, review verification, fake reviews, review manipulation, reports, appeals, or related matters, please contact:

veritymirror.com
Legal Name: Veritymirror.com
Address: Calle Diego de Olea 3, 1G, 52005, Melilla, Spain
Email: hello@veritymirror.email
Contact Page: https://www.veritymirror.com/contact-us